Archer & Co. Formalwear is committed to protecting your privacy and handling your personal information in a responsible manner in accordance with applicable data protection laws, including the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) and the European Union's General Data Protection Regulation (GDPR) where applicable.

This privacy policy describes how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our online platform, Archer & Co. Formalwear, or otherwise interact with our services.

Collection of Personal Information

When you use our site or services, we may collect various types of information from you. This can include:

• Personal Identification Information: Such as your name, billing address, shipping address, telephone number, and other contact details.
• Transaction Information: Details about products or services you purchase from us, including payment card details (processed securely by our payment gateway providers and not stored by us), and order history.
• Measurement and Fit Information: Details related to your size and measurements necessary for providing tailoring, alterations, or bespoke services.
• Communication Information: Records of your correspondence with us.
• Technical Data: Information about your device and how you interact with our online platform, including IP address, browser type, operating system, referring URLs, pages viewed, and browsing patterns. This information is typically collected through cookies and similar tracking technologies.
• Marketing Preferences: Information about your preferences for receiving marketing communications.

We collect personal information when you provide it directly to us, such as when you make a purchase, create an account, subscribe to our newsletter, fill out forms, or communicate with us. We also automatically collect certain technical data as you navigate through our site.

Use of Personal Information

We use the personal information we collect for various purposes, including:

• To process and fulfil your orders, including managing payments, shipping, and delivering products or services you have purchased.
• To provide customer support and respond to your inquiries.
• To provide tailoring, alterations, and bespoke services based on your measurements and requirements.
• To manage your account and maintain your profile on our online platform.
• To improve our products, services, and your experience on our site.
• To communicate with you about your orders, account, or service updates.
• Subject to your preferences, to send you marketing communications about our products, services, promotions, and events.
• To detect and prevent fraud and other malicious activity.
• To comply with legal obligations and enforce our terms and conditions.
• For our legitimate business interests, provided these do not override your fundamental rights and freedoms.

We process your personal information based on several legal grounds, including the necessity to perform a contract with you, our legitimate business interests, compliance with legal obligations, and, where applicable, your consent.

Sharing Your Personal Information

We may share your personal information with third parties in limited circumstances, including:

• Service Providers: We share information with third-party service providers who perform services on our behalf, such as payment processing, shipping, data analysis, marketing, and customer service. These third parties are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.
• Legal Compliance: We may disclose your information when required to do so by law, in response to a court order, or to comply with other legal processes or requests from government authorities.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.
• Protection of Rights: We may disclose information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
• With Your Consent: We may share your information with third parties when you have given us your explicit consent to do so.

We do not sell or rent your personal information to third parties for their marketing purposes without your consent.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. The specific retention period will depend on the type of data and the purpose for which it was collected.

Your Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information. These rights may include:

• Right of Access: You have the right to request access to the personal information we hold about you.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal information we hold about you.
• Right to Erasure (Right to be Forgotten): In certain circumstances, you have the right to request the deletion of your personal information.
• Right to Restriction of Processing: In certain circumstances, you have the right to request that we restrict the processing of your personal information.
• Right to Object to Processing: In certain circumstances, you have the right to object to our processing of your personal information.
• Right to Data Portability: In certain circumstances, you have the right to receive your personal information in a structured, commonly used, and machine-readable format and transmit it to another data controller.
• Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us in writing using the details provided below. We will respond to your request in accordance with applicable law.

Data Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. However, please note that no method of transmission over the internet or electronic storage is 100% secure.

Cookies and Tracking Technologies

Our online platform uses cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device that help us improve our site and your experience, analyse site usage, and facilitate online advertising. You can control the use of cookies through your browser settings.

Third-Party Links

Our site may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without verifiable parental consent, we will take steps to delete that information.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page.

Contact Us

If you have any questions about this privacy policy or our privacy practices, or if you wish to exercise your privacy rights, please contact us in writing at:

Archer & Co. Formalwear

250 Flinders Lane,

Melbourne, Victoria,

3000, Australia